If you've looked at the ingredients for all of Sano Naturals' Serums, you will notice that Organic Aloe is a star ingredient.  In fact, almost all of our Serums use Organic Aloe as part of the base, along with Organic Hyaluronic Acid (which you can learn more about here!)

This article explains a bit more about why Aloe is such a versatile and important part of great skincare.

Aloe effectively delivers moisture, evens skin tone, tightens the skin, and delivers soothing and anti-aging vitamins and antioxidants deep into the skin.

Aloe Vera thrives in the desert, keeping itself plump, juicy, and succulent amidst the harsh, drying heat. And this exact same moisture retentive quality is imparted to your skin when you use products that are rich in aloe.

You see, Aloe Vera is a humectant, meaning it attracts water to itself, and your skin. This makes it a really great hydrating and moisture-inducing agent for the skin because it delivers and attracts moisture, effectively accomplishing one goal by two means.

Aloe Vera also acts as a mild astringent, which is unique because it is also so hydrating. A lot of times, skincare ingredients that are astringent in nature can be a little bit drying—not so with Aloe! Aloe also contains a very high amount of naturally occurring MSM, which is absolutely critical for the building, healing, and maintenance of healthy tissues. Skin that is high in MSM has a reduced chance of scarring, stays soft and hydrated, and maintains its valuable elasticity and juiciness. And in this case, it’s all compliments of the Aloe.

Aloe also delivers an anti-aging cocktail of amino acids and antioxidants, effectively preventing harmful free radicals from damaging valuable collagen proteins and causing wrinkles and fine lines. The amino acids in Aloe Vera help to prompt the skin to create more collagen, using these naturally occurring aminos as building blocks as the base for the skin’s most valuable plumping protein. Additionally, Aloe Vera can help you achieve your desired consistency in all of your private label skincare products, adding yet another dimension to its abundant list of uses and utilities.

Aloe is potent, yet gentle. It brings to the skin a balance of grace and strength, imparting resilience and softness deep into the dermis of all who apply it. By including Aloe Vera as a skincare staple, you can transform your formulas into multidimensional healing elixirs that specialize in delivering much needed skincare relief, renewal, and regeneration.