The answer is no, your Vitamin C Serum should not be colored. Pure Vitamin C is colorless.

If you are using a Vitamin C Serum that is colored, it can mean 1 of 2 things.

First, the Vitamin C could be oxidized. When Vitamin C is introduced to the air or water over a long period of time, it can become oxidized. When this happens, the color of the serum becomes dark, and the Vitamin C compounds itself becomes less effective.

Sano Naturals Vitamin C Serum is also immersed in organically-derived hyaluronic acid and aloe, which also helps prevent oxidation. That’s why your Sano Naturals Vitamin C Serum is clear, not colored.

Also, some Vitamin C compounds are more susceptible to oxidation, because they are less stable. This includes ascorbic acid. Sano Naturals, however, uses the most stable form of Vitamin C called sodium ascorbyl phosphate which resists oxidation the best.

In fact, Sano Naturals goes an extra step to prevent oxidation by using a dark blue opaque bottle for its vitamin c serum. This prevents exposure to direct sunlight, preserving the potency of your Vitamin C Serum.

The second reason a Vitamin C Serum may be colored is that artificial colors were added to the product.

Any artificial color additives are likely to be synthetic chemicals. Those synthetic chemicals can irritate your skin and clog pores.

Sano Naturals Vitamin C Serum contains no artificial colors or synthetic chemicals.  That’s why it is completely colorless.